To me, a strong brand or project is a holistic system. One where vision & strategy determine the style and narrative of every element. my job is to create, direct and oversee this system.  

After a deep dive analysis of your goals and vision, I deliver my signature combination: a well thought out brand positioning and identity and my Future Frameworks™: bespoke creative blueprints designed for consistent execution on every touchpoint: from visual identity to tone of voice and photography. By bridging the gap between strategy and concrete execution, I provide a clear playground for creative teams to thrive while staying aligned on the bigger picture. Even when I'm long gone. An investment that pays off in quality, efficiency, and impact. Let's make it happen. With your team or mine, you call the shots.

I work(ed) for
Baderie - Jumbo - Manfield - Tiger - La Place - Van Haren - HEMA - Trendhopper - Sissy-Boy - Bosspaints - Toerkoop - MOAIE - The Mastergrowers - Bloomer Flowers - Antenna Foundation - Brabantse Bibliotheken - Dutch Design Week - Dutch Design Awards - Philips Research -  Heijmans - ING Real Estate - Trend ResearchLab Tilburg - World Design Embassies - Van Gansewinkel - Flight Forum -Danone Nutricia - Heras - Hurks - TNO - Fontys Hogescholen - Hogeschool Arnhem Nijmegen - Sint Lucas - Lunet Zorg - Woonbedrijf - Catharinaziekenhuis - Wooninc. ... and more

MORe aBOUT me